email design / mobile responsive html build / broadcast
Since we’re going on tour in February, this late January 2014 newsletter was mainly supposed to promote the upcoming dates in Germany, Switzerland and Georgia. But we decided against geographical targeting in the end utilise the fact as a showcase of a busy artist. February is proving to be Joe Locke‘s busiest ever month and we are proud to play part in the smooth runnings of this month long trip.
The open rate of over 25% and an above average click-through and sharing activity shows that this strategy hit the mark.
To share the ride, I have decided to start a “Road Blog” and write from the tour. More soon.
