email campaign
This December email campaign for US vibes player Joe Locke was utilising an event announcement – his high profile New Year’s Eve concert at the Kitano in New York – to also promote mid-term projects and generate initial interest in his upcoming release “Signing“, and 2012 concerts with his trio Storms/Nocturnes. We designed, built and broadcast the email to his sizable international subscriber database, triggering a multi-level social sharing activity increase of 67% with subsequent ticket sales and traffic growth in the same region.
