Let’s begin with a simple definition. Sex: this is something that’s biologically determined. Gender: this is most certainly not biological, but rather a social construct. With these two definitions clarified, we can begin to analyse how women are represented in advertising and moreover, how they are advertised to.
Having watched a few recent TV reports on German public television, I am once more baffled by the extreme webophobia the German population – underpinned by the media – is suffering from. “Super secure mega passwords”, “ultra cookie cleaning tools”, “there are hackers everywhere!”, “beware of Google search, Street View, Facebook, Twitter”, and for Pete’s […]
Speculative work in the creative world This little video demonstration by TopicSimple about the idiotic concept of working for free in the hope of winning the job. What’s shown here within the design industry however goes for the entire creative sector. Artists, musicians, actors – everyone who potentially auditions something that was briefed by the […]