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And the Karma goes on

email design / html build Another stretch of dates for Tommy Smith‘s phenomenal Karma  group (feat. Alyn Cosker, Steve Hamilton, Kevin Glasgow) and a multi-channel campaign to promote these UK concerts. Here’s the email, based on our own print assets, heavily featuring the venues and booking details.

Tommy Smith’s KARMA advertisement

multi size print material: posters & postcard Tommy Smith’s highly successful recording “Karma” (Spartacus Records, 2011) is taking him on tour again in the 4th quarter of this year. The concerts will be supported by a poster and postcard campaign in Scotland, with a promo email to follow.

Tommy Smith, KARMA tour 2011

promo email campaign Every once in a while I am presented with an existing design that immediately lends itself to be translated into a digital format. Tommy Smith‘s 2011 solo release “Karma” was one of those projects.

Tommy Smith – “Karma” at Ronnie’s

email design / code The renowned London Jazz Club Ronnie Scott’s in London is an important venue to bring any Jazz project. It is particularly key to draw the right crowd when you are a visiting from above the English border as an all Scottish group with international accolades.

Tommy Smith – “Karma” launch

email campaign – design/build Tommy Smith’s beautiful new album ‘Karma’ was released around this time. The email was designed to replicate the CD’s grungy look, with the purpose of alerting Tommy’s fans to the upcoming events (album launch and gigs).