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It’s a tricky subject and cause for common misunderstandings that platforms that are essentially advertising publishers should not be used as such by self-managed music creators who want to reach their audiences. Since I am frequently being asked by artists why they cannot get any decent traction on social media, I’ve made this short myth-buster […]
Work and Collaborations
For his brilliant JazzFuel website, Matt Fripp has conducted insightful Q&As with a number of successful and forward thinking professionals from the Jazz community. He is focusing on the business behind the music and the huge demand for help to self promote and navigate the tricky and overwhelming straights of social media, digital communications, agency […]
Custom Animated Alerts The GIF (Graphic Interchange Format) is back, and with it its animated wonders and intriguing retro charm. Since Facebook and Twitter have accepted the use of animated gifs in their social feeds and opened up auto-play for those fast looping treats. The nature of this new generation of animated GIFs spans from […]
