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Album launch “Signing” email

event related email newsletter

To add to the attraction of releasing an album – which is always a good reason to reach out to members and subscribers with a euphoric message – we decided to go one step further and also release the album’s sheet music in parallel – separate, and as part of a package, exclusive to the artist’s online store.

To stay true to our idea of a decently low frequency of communication, we added further secondary information into this newsletter piece – all related to the band and its new CD, promoting the video EPK, upcoming tour dates, press quotes and label information.

The Joe Locke / Geoffrey Keezer Group - "Signing" album launch newsletter

The email went out to Joe Locke’s entire international newsletter subscriber base.

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