event related email newsletter
To add to the attraction of releasing an album – which is always a good reason to reach out to members and subscribers with a euphoric message – we decided to go one step further and also release the album’s sheet music in parallel – separate, and as part of a package, exclusive to the artist’s online store.
To stay true to our idea of a decently low frequency of communication, we added further secondary information into this newsletter piece – all related to the band and its new CD, promoting the video EPK, upcoming tour dates, press quotes and label information.
The email went out to Joe Locke’s entire international newsletter subscriber base.
