email design / html build / broadcast
For the first time we have decided to broadcast a pure sales email to Joe Locke‘s newsletter subscribers. Not the most common approach for a Jazz artist, but the growing success of the Joe Locke Music Store has shown that there’s a desire for fans to purchase music directly from the artist.Our little sales teaser was hitting between big announcements (concert and album release) and timed to fill a gap in the newsletter schedule. Sales increased by 67% straight after.
html email
