email design / html build / campaign broadcast
A long overdue email newsletter for Joe Locke for whom we’ve lately focussed mainly on single message broadcasts, gig alerts and product updates. Key objective is to announce The Joe Locke / Geoffrey Keezer Group‘s appearance at the NYC Jazz Standard on December 3rd, presensing their latest release “Signing” in celebration of Motéma Music‘s 10th anniversary.
The newsletter was built in a 100% mobile responsive format and optimised for social sharing. For the first time we pushed the broadcast through the integrated MyMail tool, which allowed us maximum delivery data analysis and geo stats.
