A heart well placed
9th March 2013
complete album packaging / concept + design
Designing the packaging for Joe Locke‘s new Motéma release “Lay Down My Heart” gave me the opportunity to work with NY photographer Joseph Boggess for the first time. And another easy and inspiring creative collaboration with a musician and his label.I do believe that not every great photographer is right for every object – Joe seems to have found the right camera artist to capture his personality and vibe in exactly the right frame (of mind). This fruitful session enabled us to work on an original design that reflects the complexity, sensitivity and joy of Joe Locke’s playing and selection of material on this particular album.
Blues & Ballads Volume 1 suggests an upcoming sequel. And this is truly on the cards because the treatment Joe is giving the repertoire is not just oozing of passion and genuine excitement to present it in his own special way, it’s also a demonstrating his deep understanding of the material and huge talent to take it to the audience, the listener, the people.
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In addition to the album packaging, we created a number of supporting assets, such as a microsite, press material, one sheet, promo postcard, poster artwork for the album launch concert in Rochester on April 20, 2013 and an email and social campaign.